New 3G Smartphone Delivers High-End Features and Performance in a Compact and Highly Refined Design
Research In Motion (RIM) (NASDAQ: RIMM; TSX: RIM) today debuted the sleek and powerful BlackBerry Bold 9700 smartphone in Thailand. The new BlackBerry Bold 9700 includes an extensive array of high-end communications and multimedia features in a compact and highly refined design that will appeal to users for both professional and personal use.
The BlackBerry Bold 9700 smartphone offers top-of-the-line performance, functionality and features with support for 3G HSDPA networks around the world, a next-generation (624 MHz) processor, 256 MB Flash memory, built-in GPS and Wi-Fi, a 3.2MP camera and a dazzling, high resolution display.
Cutting edge engineering and premium finishes extend to the exterior of the handset as well, with a smoothly integrated touch-sensitive trackpad and a highly tactile, distinctive, fretted keyboard. The dark chrome frame and leatherette back add to the new smartphone's sleek and elegant look, while the narrow profile, balanced weight and soft-touch sides allow it to feel incredibly comfortable in one hand.
“Building on the success of the original BlackBerry Bold, we are now pleased to bring the BlackBerry Bold 9700 smartphone to Thailand,” said Gregory Wade, Managing Director for Southeast Asia, Research In Motion. “We believe that customers will be extremely impressed with the BlackBerry Bold 9700 smartphone’s exciting new features, exceptional performance and refined design.”
Key features of the BlackBerry Bold 9700 smartphone include:
Sleek design measuring 4.29" x 2.36" x 0.56" (109 mm x 60 mm x 14.1 mm) and weighing only 4.3 oz (122 grams)
Sharp and dazzling 2.44” light-sensing display (480 x 360 resolution at 245 ppi)
Highly tactile full-QWERTY keyboard – with finely sculpted keys and chrome frets – for fast, accurate typing
Innovative touch-sensitive trackpad that allows intuitive and responsive navigation
Built-in Wi-Fi (802.11 b/g) for faster web browsing and extended data coverage
3.2 MP camera with variable zoom, autofocus, flash and video recording
BlackBerry OS 5.0, offering users email management and calendar enhancements
* as well as a better browsing experience with faster JavaScript and CSS processing
Built-in GPS for maps and other location-based applications, as well as photo geotagging
Media player for videos, pictures and music (music plays up to 38 hours), and BlackBerry Media Sync for easily syncing photos as well as iTunes and Windows Media Player music with the smartphone**
BlackBerry Desktop Manager for both PCs and Macs to enable synching data such as contacts and calendar appointments between a computer and the smartphone
3.5 mm stereo headset jack, dedicated volume controls, Lock and Mute keys seamlessly integrated across the top of the handset
microSD/SDHD memory card slot that supports up to 16 GB cards today and is expected to support 32 GB cards when available; a 2GB card is included
256 MB of Flash memory
Premium and easy-to-access phone features, background noise suppression technology and high quality speakerphone
Bluetooth® (2.1) with support for Secure Simple Pairing, hands-free headsets, stereo headsets, car kits and other Bluetooth peripherals
Support for BlackBerry services with access to up to 10 supported email accounts (including most popular ISP email accounts such as Yahoo!®, Windows Live™ Hotmail®, AOL® and Gmail™); and BlackBerry® Enterprise Server support, which features advanced security and IT administration capabilities for corporate deployments
Global connectivity with UMTS/HSDPA 2100/1900/850/800 MHz and quad-band EDGE/GPRS/GSM support
Removable, rechargeable 1500 mAhr battery that provides approximately 6 hours of talk time and 17 days of standby time in 3G mode
The BlackBerry Bold 9700 smartphone is expected to be available in Thailand from AIS, dtac and True Move at the end of February. Please check with each individual carrier for pricing and product availability. For more information about the BlackBerry Bold 9700 smartphone, visit http://th.blackberry.com/devices/blackberrybold9700/.
* Some features require BlackBerry Enterprise Server 5.0
** Certain music files may not be supported, including files that contain digital rights management technologies. Photo syncing is currently only available for Windows-based PCs.
About Research In Motion
Research In Motion (RIM) is a leading designer, manufacturer and marketer of innovative wireless solutions for the worldwide mobile communications market. Through the development of integrated hardware, software and services that support multiple wireless network standards, RIM provides platforms and solutions for seamless access to time-sensitive information including email, phone, SMS messaging, Internet and intranet-based applications. RIM technology also enables a broad array of third party developers and manufacturers to enhance their products and services with wireless connectivity to data. RIM’s portfolio of award-winning products, services and embedded technologies are used by thousands of organizations around the world and include the BlackBerry® wireless platform, the RIM Wireless Handheld™ product line, software development tools, radio-modems and software/hardware licensing agreements. Founded in 1984 and based in Waterloo, Ontario, RIM operates offices in North America, Europe and Asia Pacific. RIM is listed on the NASDAQ Stock Market (NASDAQ: RIMM) and the Toronto Stock Exchange (TSX: RIM). For more information, visit www.rim.com or www.blackberry.com.
Forward-looking statements in this news release are made pursuant to the "safe harbor" provisions of the United States Private Securities Litigation Reform Act of 1995. When used herein, words such as "intend" and similar expressions are intended to identify forward-looking statements. Forward-looking statements are based on assumptions made by and information available to Research In Motion Limited. Investors are cautioned that such forward-looking statements involve risks and uncertainties. Important factors that could cause actual results to differ materially from those expressed or implied by such forward-looking statements include, without limitation, possible product defects and product liability, risks related to international sales and potential foreign currency exchange fluctuations, the initiation or outcome of litigation, acts or potential acts of terrorism, international conflicts, significant fluctuations of quarterly operating results, changes in Canadian and foreign laws and regulations, continued acceptance of RIM's products, increased levels of competition, technological changes and the successful development of new products, dependence on third-party networks to provide services, dependence on intellectual property rights, and other risks and factors detailed from time to time in RIM's periodic reports filed with the United States Securities and Exchange Commission, and other regulatory authorities. RIM has no intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.
The BlackBerry and RIM families of related marks, images and symbols are the exclusive properties and trademarks of Research In Motion Limited. RIM, Research In Motion and BlackBerry are registered with the U.S. Patent and Trademark Office and may be pending or registered in other countries. Wi-Fi is a registered trademark of the Wi-Fi Alliance. All other brands, product names, company names, trademarks and service marks are the properties of their respective owners. RIM assumes no obligations or liability and makes no representation, warranty, endorsement or guarantee in relation to any aspect of any third party products or services.
Sunday, February 7, 2010
LG Lollipop captures the imagination of trendy Thai teens
LG’s newest handset looks sweet and stylish on the outside, but is packed full with smart technology and unique features on the inside.
LG Electronics (LG), a leader in consumer electronics and mobile communications in Thailand, has today unveiled LG Lollipop – a highly unique and colorful handset that is ideally suited to the needs of teenagers and users looking for a great combination of stylish design and smart functionality, with programmable LED lights that can display user-designed pixel animations.
Designed with fun-seeking and fashion-conscious consumers in mind, the LG Lollipop stands out from the crowd with its thin 13.4mm flip-phone design, 3MP wide-angle camera, video recording, MP3 player, FM radio, Bluetooth and 3G Technology support. Available in three different flavors (blue, pink and black), users can create ‘My Sweet Pop Code’, a unique Lollipop language that allows users to communicate their emotions with others using the LED pixel animations displayed on the phone.
hether you are feeling happy or blue, users can express themselves through their phone.
Speaking at the LG Lollipop launch press conference, Mr. Hyun Woo (Howard) Lee, Managing Director, LG Electronics (Thailand) Co., Ltd. said, “The launch of the Lollipop phone today is our first major release of the first quarter, with 37 new LG models due to enter the market gradually this year. As a nation of mobile-lovers, Thailand is a dynamic and fast-growing market that is a strategic country for LG. Currently our market share stands at 7%, but we are targeting to reach 15% by the end of this year. The LG Lollipop will play an important part in this growth. However, we also have many new handsets on the way to suit every segment of user that take advantage of the latest 3G Technology, touch screen and QWERTY keyboard technology - including more than 10 new smartphones running on different mobile platforms.”
Khun Somsak Athisaitrakul, Product Group Head (Mobile Communications) Senior Manager, LG Electronics (Thailand) Co., Ltd. added, “Prior to its launch, the LG Lollipop has already received a lot of interest online thanks to its colorful personality, high-specifications and unique features. With the youth segment representing an important market for LG, we are confident that the LG Lollipop will help us enhance LG’s brand preference amongst Thai teenagers and young users. However, the phone is also being well-received within the broader market by users looking for a stylish clamshell device that delivers the latest mobile technology innovations. In fact, our research has shown that many Thai consumers prefer to use a flip-phone handset, with the flip-phone market in Thailand growing by 25% last year alone. LG is now regarded as the leading manufacturer of flip-phone handsets in Thailand, we believe that there are still plenty of opportunities in this segment, providing that we keep pushing the boundaries and pack more technology into our phones.”
In order to reach a wider audience and encourage brand engagement, the launch of the LG Lollipop will be supported by a range of online marketing activities. Research by LG has shown that the internet is the most popular way for Thai teenagers to chat with their friends and enjoy entertainment content. As such, LG has created an online TV drama series to be known as ‘LG Lollipop Love’, which will help spread awareness of the LG Lollipop’s ‘My Sweet Pop Code’ to target customers via short webisodes. Each webisode will be around 3 minutes long and broadcast online at www.lge.com/lollipop . In addition, users will be able to download various Lollipop emoticons to reflect their mood when chatting with friends via MSN.
To celebrate the launch of the LG Lollipop, LG is offering the following special promotions to Thai consumers who visit the LG booth at the Thailand Mobile Expo 2010, Queen Sirikit National Convention Center, from 4 – 7th February, 2010:
A free limited edition carry case with every purchase of a LG Lollipop phone.
Spend 10,000THB or more on any LG phone and get a free 8GB external memory card and complimentary gift.
A 6 month payment program with 0% interest when purchasing one of nine selected handsets using a participating credit card.
For full specifications, details and high-resolution images of the LG Lollipop GD580 handset, please visit www.lge.com/th/lglollipop
About LG Electronics Thailand
LG Electronics (Thailand) Co.,Ltd. is a leader and technology innovator in consumer electronics and mobile communications. LG’s vision is to become the leading electronics and mobile phone brand – the world’s best at enriching lives through innovation. LG Thailand comprises of five business units – Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is one of the world’s leading producers of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG aims at delivering products that come with stylish design and smart technology, with marketing programs under the concept “Life’s Good”.
LG Electronics (LG), a leader in consumer electronics and mobile communications in Thailand, has today unveiled LG Lollipop – a highly unique and colorful handset that is ideally suited to the needs of teenagers and users looking for a great combination of stylish design and smart functionality, with programmable LED lights that can display user-designed pixel animations.
Designed with fun-seeking and fashion-conscious consumers in mind, the LG Lollipop stands out from the crowd with its thin 13.4mm flip-phone design, 3MP wide-angle camera, video recording, MP3 player, FM radio, Bluetooth and 3G Technology support. Available in three different flavors (blue, pink and black), users can create ‘My Sweet Pop Code’, a unique Lollipop language that allows users to communicate their emotions with others using the LED pixel animations displayed on the phone.
hether you are feeling happy or blue, users can express themselves through their phone.
Speaking at the LG Lollipop launch press conference, Mr. Hyun Woo (Howard) Lee, Managing Director, LG Electronics (Thailand) Co., Ltd. said, “The launch of the Lollipop phone today is our first major release of the first quarter, with 37 new LG models due to enter the market gradually this year. As a nation of mobile-lovers, Thailand is a dynamic and fast-growing market that is a strategic country for LG. Currently our market share stands at 7%, but we are targeting to reach 15% by the end of this year. The LG Lollipop will play an important part in this growth. However, we also have many new handsets on the way to suit every segment of user that take advantage of the latest 3G Technology, touch screen and QWERTY keyboard technology - including more than 10 new smartphones running on different mobile platforms.”
Khun Somsak Athisaitrakul, Product Group Head (Mobile Communications) Senior Manager, LG Electronics (Thailand) Co., Ltd. added, “Prior to its launch, the LG Lollipop has already received a lot of interest online thanks to its colorful personality, high-specifications and unique features. With the youth segment representing an important market for LG, we are confident that the LG Lollipop will help us enhance LG’s brand preference amongst Thai teenagers and young users. However, the phone is also being well-received within the broader market by users looking for a stylish clamshell device that delivers the latest mobile technology innovations. In fact, our research has shown that many Thai consumers prefer to use a flip-phone handset, with the flip-phone market in Thailand growing by 25% last year alone. LG is now regarded as the leading manufacturer of flip-phone handsets in Thailand, we believe that there are still plenty of opportunities in this segment, providing that we keep pushing the boundaries and pack more technology into our phones.”
In order to reach a wider audience and encourage brand engagement, the launch of the LG Lollipop will be supported by a range of online marketing activities. Research by LG has shown that the internet is the most popular way for Thai teenagers to chat with their friends and enjoy entertainment content. As such, LG has created an online TV drama series to be known as ‘LG Lollipop Love’, which will help spread awareness of the LG Lollipop’s ‘My Sweet Pop Code’ to target customers via short webisodes. Each webisode will be around 3 minutes long and broadcast online at www.lge.com/lollipop . In addition, users will be able to download various Lollipop emoticons to reflect their mood when chatting with friends via MSN.
To celebrate the launch of the LG Lollipop, LG is offering the following special promotions to Thai consumers who visit the LG booth at the Thailand Mobile Expo 2010, Queen Sirikit National Convention Center, from 4 – 7th February, 2010:
A free limited edition carry case with every purchase of a LG Lollipop phone.
Spend 10,000THB or more on any LG phone and get a free 8GB external memory card and complimentary gift.
A 6 month payment program with 0% interest when purchasing one of nine selected handsets using a participating credit card.
For full specifications, details and high-resolution images of the LG Lollipop GD580 handset, please visit www.lge.com/th/lglollipop
About LG Electronics Thailand
LG Electronics (Thailand) Co.,Ltd. is a leader and technology innovator in consumer electronics and mobile communications. LG’s vision is to become the leading electronics and mobile phone brand – the world’s best at enriching lives through innovation. LG Thailand comprises of five business units – Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is one of the world’s leading producers of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG aims at delivering products that come with stylish design and smart technology, with marketing programs under the concept “Life’s Good”.
Subscribe to:
Posts (Atom)