US handset-maker Motorola will be aggressively tapping Thailand's mobile phone market with the aim of winnng at least 5 per cent market share this year, Robert van Tilburg, the company's regional director of sales, mobile devices for Southeast Asia, said yesterday.
The firm has been less active in Thailand over the past year, because of the restructuring of its mobile-phone business unit.
Mobile-phone industrialists estimate the total handset sales in Thailand this year to be between 8 million and 9 million units.
Motorola has already appointed Thailand's handset seller Jay Mart as its main distributor, though Tilburg declined to say if this was an exclusive deal.
Jay Mart has more than 200 branches, 29 IT junction outlets along with 800 dealers. Under the Motorola deal, Jay Mart will be overseeing inventory management and after-sales service.
The firm unveiled three new models yesterday - Motorala Aura worth Bt69,900, the 3G-smart Motorola A3100 worth Bt17,900 and Motorola ZN5 worth Bt5,900 - and plans to launch more next year.
A total of 14 Motorola models will have been launched this year.
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